Tired of Your Sales Calls Not Converting?
See How My Client Rick Sold 2.5m in 12 months using this
Linguistic-Priming Questioning Technique
See How My Client Rick
Sold 2.5m in 12 months using this
Linguistic-Priming Questioning Technique
These Primes activate the left and right brain of your prospects, eliminate sales resistance and get your prospects to sell themselves to you
These Primes activate the left and right brain of your prospects, eliminate sales resistance and get your prospects to sell themselves to you
$897 Just $11.90
If you don't close at least 2-3 more sales in the next 10 days using these questions, I'll refund every penny—no questions asked.
If you don't close at least 2-3 more sales in the next 10 days using these questions, I'll refund every penny—no questions asked.
The Secret Weapon That Transformed Rick's Sales: $2.5M in Just 12 Months
Introducing The Neuro-Linguistic Questions Playbook
After 9 years of intense sales training and NLP mastery, I've distilled the most powerful questioning techniques into one revolutionary playbook.
This isn't just another sales script — its a powerful psychological trigger that activates the hidden buying response in your prospect’s brain.
Why Most Sales Conversations Fail
Most salespeople focus exclusively on logical questions that only engage half of your prospect's brain. This creates:
Prospects who nod their head and say "yes"… only to ghost you the next day.
Conversations that end in "I don't have the funds right now" or "I can't afford it"
Taking 10 calls just to land 1 client — and wondering what you’re doing wrong.
The breakthrough?
When you activate BOTH the logical AND emotional centers of your prospect's brain you activate a hidden buying response that gets prospects to sell themselves to you.
What Makes The Neuro-Linguistic Questions Playbook Different
The Science Behind 2-3X Conversions
Our proprietary Linguistic Priming method works by strategically positioning words and phrases that:
Melt sales resistance and disarm the “I’m being sold to” response - so prospects actually open up.
Trigger a powerful hidden buying response that gets your prospects doing the convincing for you.
Overcome objections before they arise — by getting your prospects to overcome them themselves.
The 4-Step System Anyone Can Master
Step 1: Incorporate
Linguistic Primes
Open the playbook, choose from our 13 ready-to-use primes, and seamlessly integrate them into your very next sales conversation.
Each prime is designed to work within your existing sales process.
Step 2: Activate Both Brain Hemispheres
Traditional sales questions only engage the logical left brain. Our balanced approach activates both hemispheres simultaneously, creating an emotional connection while satisfying logical needs.
Step 3: Eliminate Objections with
Reverse Qualification Primes™
Rather than battling objections at the end, Reverse Qualification Primes guide your prospect to eliminate their own doubts mid-conversation.
Step 4: Seal the Deal with the
Reverse Sales System™
The most powerful part of our method is that prospects literally sell themselves. The Reverse Sales System leverages the rapport and insights gained through the previous steps, making the close feel like a natural next step—not a pressured decision.
Why This Method Works When Others Fail
Traditional sales techniques fight against human psychology, creating resistance and triggering defense mechanisms.
Our approach works WITH natural psychological patterns:
Dual-brain activation engages both decision-making centers
Pattern interrupts break through conditioned resistance
Self-persuasion principles allow prospects to convince themselves
Ethical influence creates genuine alignment between needs and solutions
Implement in Minutes, See Results in Days
The beauty of this system is its simplicity.
There's no complex methodology to master or scripts to memorize.
The playbook is designed to be referenced during calls, allowing you to:
Choose questions appropriate for each sales situation
Implement them immediately in your next conversation
See measurable results within your first 10 days
"Hi Caleb, I just wanted to tell you that your course is amazing. You Provide so much value. I already improved my skills - I just closed a deal and the call was very easy from start to finish"
— Alexandre O., Piano Teacher
Who This Is For
This playbook is perfect for:
B2B sales professionals tired of low conversion rates
Sales teams hitting plateaus with traditional methods
Sales leaders looking to equip their teams with ethical, effective techniques
Small business owners who lack the confidence in their sales ability
Anyone who wants to increase their commissions without working longer hours
Here’s everything you’re getting
The Neuro-Linguistic Playbook Bundle ®
- Chapter 1: Revolutionise Your Sales Approach
Master Neuro-Linguistic Questions that activate both logic and emotion, creating deeper connections and stronger sales. - Chapter 2: Instant Trust + Rapport Technique
Learn cognitive techniques to establish your authority and make a compelling case for your solution. - Chapter 3: Trigger the Hidden Buying Response
Activate subconscious triggers that accelerate decision-making and reveal compelling reasons to choose your product. - Chapter 4: How to Get Prospects to Open Up
Make prospects comfortable sharing their needs and concerns, leading to stronger rapport and deeper insights.
- Chapter 5: Use Reverse Qualification to Eliminate Objections
Dismantle objections before they arise using Reverse Qualification to smooth the path to a confident purchase. - Chapter 6: Seal the Deal with the Reverse Sales System
Guide prospects to close themselves using the Reverse Sales System™ for seamless and natural sales. - Chapter 7: Advanced Sales Techniques
Learn advanced techniques that refine your sales approach and keep you ahead of the competition.
Bonus # 1: Secret Mindsets of Elite Salespeople
Bonus # 1:
Secret Mindsets
of Elite Salespeople
The main reason why people don't get the results they want when it comes to achieving their sales potential is the blocks in their subconscious.
In this bonus workshop, I will reveal how to locate and eliminate those blocks in as little as 5 minutes a day.
Valued at $200
Bonus # 2: Psychology of Cold Calling
If you have to cold call in your sales position it can be the biggest barrier to increasing your performance, in this bonus class I will show you counter intuitive ways to get past the gatekeepers and land the appointments you need.
Valued at $200
Bonus # 3: The Conversion Code Cheat Sheet
The Conversion Code Cheatsheet is your visual guide for every sales conversation.
It shows exactly which questions to ask and identifies any missed opportunities, ensuring you trigger the buying response in your prospects' brains.
Navigate each interaction with confidence and boost your conversion rates effortlessly.
Valued at $200
Bonus #4: The High-Ticket Sales Script
The High Ticket Sales Script, combined with the Playbook, offers precise word tracks that have generated over $5 million in client sales.
With this script, you'll always know exactly what to say to push the sale forward and close deals, ensuring you never feel lost in a conversation.
Valued at $200
$897 $11.90
If you don't close at least 2-3 more sales in the next 10 days using these questions, I'll refund every penny—no questions asked.
Who am I to help you make more sales and commissions?
Who am I to Help Crush Your Sales Goals?
Hey, I'm Caleb Lesa
From Struggling with Pushy Sales Tactics to Transforming Over 1,300 Salespeople
I wasn't always a sales expert. For years, I struggled with the same challenges you're facing now.
My Breaking Point:
After another failed pitch where I'd talked too much and listened too little, I knew something had to change.
The old-school pushy techniques and mind-numbing pitch decks weren't just ineffective
they made me feel like someone I didn't want to be.
The Breakthrough Moment
While studying to become a professional life coach in 2016, I discovered something that would transform my approach forever:
the science of neuro-linguistic programming and behavioral profiling.
I became obsessed with a simple question:
What if changing just a few words in my questions could completely transform how prospects respond?
After testing hundreds of question variations with real prospects, I discovered something remarkable...
by structuring questions in specific patterns, I could activate both the logical and emotional centers of my prospects' brains simultaneously.
The results were immediate:
Prospects who previously closed up began sharing their true motivations
Objections that typically derailed sales disappeared before they surfaced
Conversion rates doubled, then tripled
From Personal Success to Global Movement
What started as my personal sales transformation has now helped over 1,300 students across the globe close millions in deals.
For the past 9 years, I've refined these questioning techniques into what is now the Neuro-Linguistic Questions Playbook
a complete system that works across every industry, from real estate and insurance to coaching and software sales.
Real Results That Speak Volumes
Rick: Went from a 6% close rate to 33% in 30 days, earning over $24,570 in personal commissions
Eloise: Jumped from inconsistent $3,000 months to consistent $40,000 months with a 60-80% close rate
Ted: Scaled from $6,000/month to $40,000 in just eight weeks
Today, I run my training business from New Zealand with my wife and 4-year-old daughter, living proof that transforming your sales approach transforms your life.
Why I Created This Playbook For You
I've seen too many talented salespeople struggle with outdated techniques that create resistance instead of rapport.
You deserve better than tactics that make you feel inauthentic and leave money on the table.
That's why I've priced this playbook at just $11.90—because I believe every salesperson should have access to these powerful techniques, regardless of their current income level.
My guarantee is simple: If you don't see at least 2-3 more sales in the next 10 days using these questions, I'll refund every penny.
This isn't just about selling more. It's about selling better—creating a genuine connection that serves both you and your prospects.
Ready to transform your sales conversations?
Let Me Prove It To You
Here's what our clients have said...
Disclaimer: Results may vary based on individual effort and market conditions. The sales figures mentioned are individual results and are not typical. We do not guarantee similar outcomes. Please read our full disclaimer here.
This works across every industry...
Here's some more...
You get the picture...
The Make More Sales Guarantee
If you use the questions in the Neuro-Linguistic Questions Playbook™ and you don’t make at-least 2-3 more sales in the next 10 days I’ll happily refund you every penny no questions asked.
Just email us at sales@caleblesa.com and we'll refund every penny.
So go ahead click the button below and I'll see you in the members area
Get Everthing Above for just $897 $11.90
If you don't close at least 2-3 more sales in the next 10 days using these questions, I'll refund every penny—no questions asked.
Got Questions? We got Answers
We understand that every sales professional's experience and market is unique, which is why the Neuro-Linguistic Questions Playbook® comes with a No Questions Asked Lifetime Guarantee. If you find that the techniques aren’t enhancing your conversion rates as expected, simply reach out and we’ll refund you every penny. Remember, this playbook is backed by years of research and has been proven effective by sales professionals worldwide. We’re confident it can work for you too!
Many of our clients begin to see noticeable improvements in their sales conversions within the first few weeks of applying the techniques from the playbook. However, the speed of results can vary depending on factors like your current skill level, the complexity of your sales cycle, and how consistently you apply the methods. We provide easy-to-follow, daily practices that are designed to yield results as swiftly as possible.
We believe in making our effective sales tools accessible to all sales professionals, not just the top 1%. By offering the Neuro-Linguistic Questions Playbook® at the price of a lunch, we aim to help as many people as possible improve their sales skills. Our goal is to impact the industry by enabling more ethical and successful sales professionals, and we've priced it to ensure no one is left out because of cost.
Unlike one-size-fits-all solutions, the Neuro-Linguistic Questions Playbook® is based on the psychology of human behavior and ethical persuasion. This isn’t about manipulating customers but engaging with them on a deeper level to foster genuine connections and understanding. Plus, with our bonus training sessions, you’re not just learning to ask questions; you’re remodeling your approach to sales.
We’ve designed the playbook and its accompanying training to fit into your busy schedule seamlessly. You can start with just 10 minutes a day! Each question and technique is laid out in a way that you can immediately start using it in your sales conversations. We make it simple, so you don’t have to carve out large portions of your day to see improvements.
Absolutely not. The $27 includes everything mentioned—the playbook, all three bonuses valued at $700, and access to all future updates. There are no hidden fees or recurring charges. You pay once and enjoy the benefits for a lifetime.
This is an E-Book supported with video modules in an online portal. We may turn this into a physical book sometime in the future.
All Rights Resererved Caleb Lesa.com © 2024
Full Disclaimer: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.
The sales figures mentioned anywhere on this page are individual results and are not typical. We do not guarantee that you will achieve similar results. We back the delivery of our services with a money-back guarantee. However, the average person who follows any “how to” information gets little to no results. These references are provided for example purposes only. Sales figures will vary and depend on various factors, including but not limited to background, experience, and work ethic. All business involves risk and requires substantial effort and consistent action. If you’re not willing to accept that, this service is not for you.
